The dataset analysed during the current study is available through the public profile of Erna Solberg on Facebook: https://www.facebook.com/ernasolberg/. During a crisis, more than ever, effective leaders embody the hopes and fears of the society under threat, and therefore they should strive to inculcate optimism of a better future (Boin et al., 2016). Available at: https://www.theguardian.com/world/2021/apr/09/norway-prime-minister-erna-solberg-fined-breaking-covid-rules-birthday. For example, after introduction of the ban to travel to cabins and after the governments decision to extend regulations until after Easter, Solberg posted the following on April 4, 2020, receiving a high number of likes: I feel proud when I see how we handle this together. For the latest on COVID-19, readers are encouraged to use online resources from the CDC, WHO and local public health departments. A demonstration of concern from role models has been shown to have a role in persuading the public to adhere to recommendations (Simon and Mobekk, 2019). Begin by introducing the topic and making your argument. Different sides argue about the benefits or dangers of the new vaccines. Past research has shown the importance of repetition of the consistent interaction to help the message reach the recipients clearly and increase compliance behaviour in cases of crisis (Stephens et al., 2013). Facebook thus serves as an important platform for public leaders in Norway during crises, and therefore, by analysing Solbergs Facebook posts, we aim to demonstrate the key features of her communication strategy during the COVID-19 crisis. As countries across the world grapple with mitigating the risks associated with the pandemic, communicationan essential component of planning, response, and recovery during crisis (Houston et al., 2014)has been one of the integral parts of the crisis management (Reddy and Gupta, 2020). Christensen and Lgreid (2020) attribute the high-performing handling of the pandemic in Norway to the initial focus on suppression, followed by a control strategy. (2016). For example, we store your website data collection The government is therefore introducing new national infection control measures If the current rate of infection continues, the number of inpatients in intensive care units will increase sharply in the coming weeks. J Behav Public Administration, 3(1). https://doi.org/10.21203/rs.3.rs-192098/v1. Furthermore, the theme of Promoting responsibility and togetherness shows the context specific nature of crisis communication narrative in the case of COVID-19 in Norway and therefore adds to the components for a persuasive narrative. To you I want to say that everyday life will return. Int J Inform Syst Crisis Resp Manag 5(1):5876. The use of dugnad as a cultural repertoire has, however, met with criticism from some scholars, who argue that a word associated with solidarity, unity, and voluntary work obscures the forced nature of the measures (Tjora, 2020) and shifts the onus for finding solutions onto individual citizens or groups (Nilsen and Skarpenes, 2020; Hungnes, 2016). Thank you for visiting nature.com. https://doi.org/10.1007/s11920-020-01189-6, Heath R, O Hair H (2010) The significance of crisis and risk communication. Ahmed Al-Rawi, Maliha Siddiqi, Julia Smith, Martina Berrocal, Michael Kranert, Aleksandra Salamurovi, Emile Bruneau, Andrs Casas, Nour Kteily, Seoyoung Kim, Hyun-Woo Lim & Shin-Young Chung, Humanities and Social Sciences Communications Coronavirus Vaccine- Persuasive Speech by Anna Alonso - Prezi In fact, for some scholars the use of social media while enabling mutual interaction between the leaders and recipients has altered the field of crisis communication altogether. "The U.S. was uniquely bad in terms of the rate at which it surpassed 500 confirmed cases of COVID-19. In times of crisis, we understand how dependent we are on each other. This virus has affected both people and businesses around the globe, causing drastic changes to our everyday lives. Educating During the Pandemic: The Fall 2020 Idea Generator for However, one of the most direct impacts of the pandemic has been psychological. Well provide clear examples, helpful tips, and essential information for crafting your own persuasive piece on Covid-19. Compared to its Scandinavian neighbours Denmark and Sweden, the proportion of cases of infections and deaths have been much lower (WHO, 2021), despite the three countries sharing similar social welfare and healthcare systems. In such ways, Solberg appeared to be offering not only guidance for coping with the challenges and consequences of living during the pandemic, but also emphasizing one characteristic of the Norwegian culture, which they are proud ofspending time in nature. It is essential that public officials and leaders when communicating crisis relevant information be efficient and informative. They use social media to spread messages farther and faster than it would be possible with traditional media (Sutton et al., 2013). The images or other third party material in this article are included in the articles Creative Commons license, unless indicated otherwise in a credit line to the material. My interests include staying up late and taking naps. We use browser cookies that are necessary for the site Do masks in school affect kids' speech and social skills? - NPR Give yourself grace for grief. Through solidarity, humanity will overcome COVID-19 pandemic: Timor The authors then discussed and reviewed these analytical themes and merged them into aggregate/conceptual themes. Enli (2014) had earlier suggested that Erna Solbergs public profile as predictable, anti-elitist and imperfect constructs her authenticity. Use the Previous and Next buttons to navigate the slides or the slide controller buttons at the end to navigate through each slide. and JavaScript. J Decis Syst 25(1):160170. For example, we may serve you a personalized ad based This article explores the Facebook posts of Norways Prime Minister Erna Solberg to highlight the key features of her crisis communication during the COVID-19 pandemic. Many thanks to everyone who follows the advice from the health authorities. However, people have started to learn to live with Covid19. world-wide pandemic, many people will be too ill to go to work or will be under quarantine, potentially resulting in failures of utilities, food supplies, etc. (2021) on the topic of mental health in the Norwegian population during the COVID-19 pandemic found that a substantial proportion of the population experienced significant psychological distress in the early phases. In short, it has affected all aspects of life. with some guidance from experts, youll be able to write an effective and persuasive essay about Covid-19. This has resulted in millions of people becoming unemployed, particularly those working in industries such as hospitality and tourism. Make edits and changes as needed. Then, transition into the body of the essay and present evidence to support your points. https://doi.org/10.1111/pops.12727, Notaker H, Tvedt KA (2021) Stor Norske Leksikon: Erna Solberg (https://snl.no/Erna_Solberg. Discuss. A very rapid increase in infection in the Netherlands quickly led to more patients in the intensive care unit Other European countries have similar experiences. This paper by focusing on the Norwegian case and more specifically on the Norwegian Prime Ministers Facebook use during the time of COVID-19 pandemic aims to explore the use of social media platforms by political leaders during crisis. These are: date, number of interactions, number, and type of reactions (e.g., angry, sad, like, etc. A study of different ways of communicating healthcare messages suggested that believability of the messages and the recipients reactions to them can be influenced by the persuasive intent (Wang and Shen, 2019). with us via live chat. With the personification of politics in Norway or decentralising personalization (Balmas et al., 2014), the criticisms paved at Erna, however, reflect more of a personal crisis than a national crisis. (2020) note that citizens are isolated during government induced or self-imposed quarantines: appeals to collective action and a spirit of we-are-in-it-together are important ways to ensure compliance with quarantine and hence curb the rate of infection. On the other hand, past performances, and reputation also play an important role in increasing leaders personal credibility in the face of crisis (Boin et al., 2016). In times of a crisis, it is important that leaders do not downplay the gravity of the situation or claim unrealistically optimistic scenarios (Boin et al., 2016). Rich woman looking for older woman & younger man. A simpler, faster test is here: Abbott Laboratories have developed a COVID-19 test that produces the results in five minutes, onsite, and the FDA has just authorized the first at-home swab. The Norwegian government, like that of many other countries, had introduced measures such as mandatory quarantine and social distancing rules to manage the spread of the virus. The introduction should include a brief overview of the topic and your thesis statement. To be able to argue in a reasonable and logical way is a fine life skill. If you need professional writing help, don't worry! Enli and Rosenberg (2018) investigated voters evaluations of politicians as authentic or real, and Solberg was found to be one of the most perceived authentic politicians. More recently, Erna Solberg has received heavy criticism for breach of COVID-19 restrictions during a family trip to Geilo for her 60th birthday (The Guardian, 2021a). For many people who got vaccinated, messages from politicians, national experts and the . We asked some of you to tell us about how you've talked to the people in . Inconsistent messages on the other hand were found to cause misperception and confusion, leading to a non-compliant behaviour by the recipients. Furthermore, you can also ask an expert persuasive essay writer to help you improve your essay. Moreover, crises such as the COVID-19 pandemic can disrupt the socio-political order of societies, leaving a cognitive void in the minds of the public that can be filled with fear and uncertainty (Boin et al., 2016). Amid the debate, a. The first Norwegian COVID-19 patient was diagnosed on February 26, 2020. We also noted if the posts were made during any particularly critical period (e.g., before, during or after new restrictive measures were introduced). Before the pandemic, Simon and Mobekk (2019) argued that the concept of dugnad is central to Norwegian culture, inculcating prosocial and cooperative behaviour, and thereby plays a role in Norway being one of the most egalitarian democracies and having high levels of equality and reciprocity.